I want to talk to you today about something very important to your business and your life. If you have read any of my other blogs or watched any of my videos, you have probably heard me talk about this before. That’s because it’s one of the best investments you can ever make.
Imagine if someone gave you a small insight that could make you an incredible sum of money—a tip to use when running your business that could cause others to view you as a hero and won’t cost you a cent. Sometimes it’s the small things that make a big difference.
Have you ever heard the story of Buridan’s A**? The short version is that a donkey who was both hungry and thirsty was placed between a bale of hay and a bucket of water. Being equally hungry and thirsty, and being equidistant from the hay and the water, the donkey couldn’t make a rational choice of which form of sustenance to select. The donkey dies of both hunger and thirst because he couldn’t choose whether to eat the food or drink the water first.
If you take a moment to sit back and think about the most successful people in your life, the ones you truly admire, and the ones you call when you need advice about a difficult situation, you’ll probably notice that they all have something in common.
These are people that are driven to soak in as much knowledge as possible. They are lifelong learners.
They read books, travel, visit museums, and pick the brains of people who have more knowledge and experience than them in different fields. They strive to gain a broad perspective on life that helps them communicate effectively with people of all different backgrounds, ages, and personality types.