The theme of this is, are you counting the cost? The things that you're doing today, are you counting the cost? We've got to be honest to ourselves. We've got to count the cost on the things that we've got and here many of you don't want to do that because you'll have to admit that maybe you made a mistake! It's the sunk bias. It's like, I'm in this far, I might as well stay. Well, that's insanity! We can't keep doing that! You've got to count the cost at whatever you're doing.