Do something that matter for people who care - Seth Godin.
What Seth had said resonated with me over the past 40 years. With the businesses that I have had, we did things that matter for those who care. Differentiate your business. I'd like to encourage you today to do things that matter for the people that are carrying you in your industry. Do not waiver, stand on your core values! Stand on your principles and provide a great service. Decide on that you are and stick with that thing!