Aaron Walker Podcasts

Market the Problem, Not the Solution

Posted by Aaron Walker on May 24, 2019 8:00:00 AM

Morgan Wright is an internationally recognized expert on cybersecurity, strategy, cyberterrorism, identity theft and privacy. On today’s episode, Morgan discusses how he’s marketing himself a little bit differently and how this strategy got the attention of Seth Godin.


Highlights from This Episode:

● Morgan recently spoke to Seth Godin. What was that conversation like?

● As demand for video has increased with law enforcement officers, it’s become harder and harder to be more transparent due to information overload. More surveillance isn’t always the solution.

● Seth was impressed by the conversation he and Morgan had.

● When we need to search something we always say, ‘Just Google It’. Did you know Microsoft has spent 10 billion dollars over the last 10 years trying to make a dent in the ‘search’ market and they haven’t succeeded?

● When you own the category of your industry, you put yourself in a very powerful position. You get 76% of the economics of it. Morgan explains further.

● What advice can Morgan give to the listeners about effectively marketing a problem, not just the solution?

● Does Morgan have any advice on how listeners can be better fathers, husbands, and men?

● The older we get, the smarter we get, especially when it comes to raising our kids.

● Remember, consistency over time adds to something big.

● Don’t wait till you’re in trouble to give your wife some flowers! Do it just to do it.

Click HERE to listen to the full episode.


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