In today’s show Danny Sunshine Bauer and Aaron Walker discuss how to take your business to the next level of success and build one on the foundation of significance. This is a long game. There are no shortcuts, but you can do it. Danny and Aaron are here to tell you how.
“According to Seth Godin in This is Marketing business owners can’t be seen until they learn how to see.” - Danny Sunshine Bauer
See What….See Who?
According to Danny, many business owners have it all wrong. They take a one size fits all approach to marketing. They first get excited about an idea. Next they create what they think is the next big product or service that everyone will be crazy for. Now that their widget is made, they reach out to the masses of people and use shortcuts, ads, and spam to interrupt people’s attention and hopefully make a sale or two.
“But this approach does not work. In our Iron Sharpens Iron masterminds, we talk each week how to live a life of success and significance.” - Danny Sunshine Bauer
Cheap and Spammy Marketing
Several business owners resort to cheap and spammy marketing when they start their business. Danny and Aaron say they are guilty of this but credit Seth Godin with how they view the people they are trying to serve.
“I think that they were just unaware. They were just trying to make a dollar. They were trying to create a product that they can mass market. They tried to interrupt the market and just get people to buy. And I think it's a really bad way and Seth has really brought great clarity to my mind in how to build the tribes and how to make things that matter for people who care and really go after that tribe, that community.” - Aaron Walker
So be bold. Introduce yourself. Tell them you appreciate their work. Give them a specific example. Keep it short. Say goodbye.
The minimal viable audience really resonated with Danny and was a game changer for him. In discussing this with Aaron, he shares that he didn’t agree. Aaron had to read it 3 times and reflect before he shifted his mindset.
“I want to have the atmosphere that we really reach out to people that want to be a great dad, a great husband, have a life of success and significance. People that really want to rally around how to build a life of success simultaneously with significance. And I thought, you know what-there's this many people that need to probably be involved at this time. Maybe that will change over time. Maybe it will grow. But for right now, this minimum viable audience is this group of people that we have now. We have 14 groups. We're in nine different countries around the world and I'm feeling really good about this minimum viable audience.” - Danny Sunshine Bauer
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